Evaluation of Royal Greenland's CSR efforts

The answers provide an important beacon for Royal Greenland, as to whether our CSR work is living up to the demands to a seafood supplier and the expectations of our most important stakeholders – our customers. It provides insights into which areas are on the right track and which can still be improved.

Sustainable fishery

Royal Greenland's work with sustainable fishery is rated good or very good by 60-85% of seafood buyers across regions and the same goes for MSC certification efforts. The evaluation in Southern Europe is slightly lower than in other regions, but this could be a reflection of a lower interest for sustainability among seafood buyers, as price often takes the front seat in the pressured economic state of the markets in this region . The positive evaluation reflects that sustainable fishery is the highest prioritized CSR focus area of Royal Greenland.

Working conditions, environment and sustainable packaging

When it comes to other subareas of CSR, namely environmental performance, sustainable packaging and good working conditions, results are a bit more inconclusive. 40-60% of buyers rates Royal Greenland's performance within these areas as good or very good. However, 30-50% states that they don't know what Royal Greenland is doing in these areas. This may be caused by a lack of communication, but could also indicate a limited interest among buyers. As the main survey showed, environment, packaging and working conditions are of lower importance in the buying process compared to sustainable fishery.

Learnings

The evaluation of Royal Greenland's CSR performance has shown that the company's priority choices match the expectations of buyers, but also that our focus on working conditions and various environmental programs within the company can be communicated better than today.