INUA
INUA is a concept from Inuit culture that means "soul" or "life force". It describes the spiritual essence that exists in all living beings and the nature around us. Inua is closely tied to our values at Royal Greenland, as we work with nature's resources and have a responsibility to ensure their sustainability.
Our ambition
To become the undisputed global leader in wild-caught North Atlantic species with 5% EBIT-margin by 2027, while delivering our societal commitment.
To deliver the ambition we have three focus areas
Unlock product value
Create a resilient market position and unlock value by narrow focus to core species and markets through our industry and retail channel.Secure future volumes
Secure future volumes by investigating opportunities in Greenland, Canada and other North Atlantic countries.Cost-out to drive efficiency
Reduce cost and improve efficiency by focusing on cross-functional collaboration, performance and execution power.
"With a clear direction,
we move forward together,
focusing on our shared goals"