Seafood Al Fresco
Seasonal promotions drive sales and seafood program growth, at home and on the menu
54% percent of consumers surveyed eat more seafood than two years ago. In fact, 61% say they enjoy seafood at least once a week. That’s contributed to total seafood sales rising 30.2% in the last four years.
- After sushi, frozen finfish produced the biggest gains, up almost 36% over the four-year period. Frozen shellfish sales were also strong, rising 35%.
- With wellness top-of-mind, 60% of those surveyed said they eat more seafood because they feel it is healthier than other proteins. It isn’t just about health—almost 30% indicated they enjoy dining on seafood.
- Six in 10 consumers want to eat more seafood. The top three reasons they pinpoint why seafood is their choice are that they feel seafood is healthier, they prefer the taste and that it has more protein.
Contact us today to step up your wild, all-natural seafood program!
Source:
Progressive Grocer APR 2024,
https://progressivegrocer.com/circana-research-reveals-how-catch-more-seafood-sales
